Privacy Policy

1. Who we are

AirLoom is operated by Richard Croasdale. For the purposes of UK data protection law, AirLoom is the data controller for the personal data described in this policy unless stated otherwise.

2. How to contact us

If you have any questions about this policy or how your personal data is used, email hello@airloomvideo.com.

3. The personal data we collect

• Contact details you provide when you email us, such as your name, email address, and the content of your message.
• Order and customer service information if you buy AirLoom or ask for support.
• Technical and usage data collected automatically by the website host or essential service providers, such as IP address, browser type, device information, and basic site activity logs.
• Any information you choose to include in support requests, feedback, or other correspondence.

4. How we use your data

• To respond to enquiries and provide customer support.
• To process purchases, deliver products, and manage refunds or account-related queries.
• To operate, secure, maintain, and improve the website and app.
• To keep business and financial records.
• To comply with legal and regulatory obligations.

5. Our lawful bases

Under UK GDPR, we rely on one or more of the following lawful bases depending on the context:

• Contract: where processing is necessary to provide the product or service you have requested.
• Legitimate interests: where it is reasonably necessary to run and improve AirLoom, provide support, prevent misuse, and keep records, provided those interests are not overridden by your rights.
• Legal obligation: where we must process data to comply with applicable law, accounting requirements, or law enforcement requests.
• Consent: where consent is required, for example for optional marketing emails or non-essential cookies, if used.

6. Payments and third parties

We may use third-party providers to host the website, process payments, deliver downloads, manage email, or provide analytics and support tooling. Those providers will process personal data on our behalf or as independent controllers, depending on their role.

You should update this section before launch with the names of the providers you actually use, such as your payment processor, email platform, hosting provider, and analytics provider.

7. App data and private media

AirLoom is designed so that your home videos and restoration work can stay on your own Mac. We do not intend for your private media files to be uploaded to AirLoom servers simply to use the core restoration workflow.

If this changes, or if optional cloud features are added later, this policy should be updated to explain exactly what data is uploaded, where it is stored, and why.

8. Cookies and analytics

This website may use strictly necessary cookies for basic operation. If you add analytics, advertising, or other non-essential cookies, you should update this page and add a compliant consent mechanism for UK visitors before those tools go live.

9. How long we keep data

We keep personal data only for as long as reasonably necessary for the purposes set out above, including to respond to enquiries, provide support, complete transactions, maintain records, and comply with legal obligations.

Retention periods will vary depending on the type of data and the reason it was collected.

10. International transfers

Some service providers may process personal data outside the UK. Where that happens, we will take reasonable steps to ensure appropriate safeguards are in place, such as adequacy regulations or approved contractual protections.

11. Your rights

Under UK data protection law, you may have the right to:

• request access to your personal data;
• request correction of inaccurate or incomplete data;
• request erasure of your data in some circumstances;
• object to or restrict certain processing;
• request transfer of your data where applicable; and
• withdraw consent where processing is based on consent.

To exercise any of these rights, contact us at hello@airloomvideo.com.

12. Complaints

If you are unhappy with how your data has been handled, please contact us first so we can try to resolve the issue. You also have the right to complain to the UK Information Commissioner's Office (ICO).

13. Changes to this policy

We may update this privacy policy from time to time. The latest version will always be posted on this page.